Buying Wholesale for Your Shop: A Guide for Pakistani Retailers

For a retailer, the right wholesale partner is the difference between shelves that sell and stock that gathers dust.

What to look for

• Brands customers ask for. Branded products move faster and carry better margins than unbranded ones.
• Clear tier pricing. Know your price at 24, 100 and 500 units before you order.
• Reliable supply. Out-of-stock is lost sales and lost customers.
• Marketing support. Product photos, shelf cards and social media content help sell-through.
• Fair payment terms. Advance payment for a first order, with credit as trust grows, is standard.

Understand your margin

Margin = (retail price − wholesale price) ÷ retail price. For everyday essentials, aim for a margin that leaves room for small promotions without selling at a loss.

Start small, then scale

Order a mixed first carton, watch what sells in the first month, and reorder the winners in bulk.

Wholesale with SFIVA

SFIVA supplies shops, pharmacies, general stores, corporates and distributors with herbal care, pure cotton innerwear and socks, and soon foods and baby care — at tiered wholesale prices, delivered across Pakistan.

Open a wholesale account