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The House of SFIVA: From One Hair Oil to an Everyday Luxury House

The story of SFIVA™ — a Dubai-born FMCG and lifestyle house — and the houses we are building: herbal, garments, foods, baby, beauty and home.

By the SFIVA team · 27 September 2026

The House of SFIVA: From One Hair Oil to an Everyday Luxury House

SFIVA began with one bottle: a cold-pressed organic hair oil of coconut, red onion and kalonji, made in Dubai and delivered across Pakistan and the UAE.

One standard, many houses

The idea was never just a hair oil. It was a standard: make everyday products with care, present them beautifully, and price them for real life. That standard is now becoming a house of houses.

  • Herbal & Organic — our hair oil today; herbal skin and body care next.
  • Garments & Innerwear — pure cotton vests, briefs and trunks, and socks for men and women.
  • Foods & FMCG — opening with aam ka murabba.
  • Baby Care — organic lotion, oil and cream, then plant-based diapers.
  • Cosmetics & Beauty — herbal skincare and clean colour.
  • Home & Hygiene — tissues and towels from our own production in Dubai and Ajman.

Built with partners

SFIVA is an FMCG company. We supply shops and distributors wholesale, and anyone can sell SFIVA from their own store through our dropshipping and ambassador programmes.

Something new every few days

We launch a new product, pack or house every few days. Join the SFIVA Circle to be the first to know.

Explore the House of SFIVA · Earn with SFIVA

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