Complimentary express delivery on card orders across Pakistan & the UAE

Dubai · Pakistan · UAE — est. SFIVA™

The House of SFIVA

One house for the rituals of everyday life — herbal care, pure cotton garments, heritage foods and more. Made with care, delivered across Pakistan and the UAE.

Explore the houses Earn with SFIVA
  • 6Houses
  • 8Live now
  • 5dNew drop every
  • 2Countries
Now in the house
SFIVA Organic Hair Oilfrom Rs. 2,299 SFIVA Pure Cotton Vestfrom Rs. 799 SFIVA Pure Cotton Underwearfrom Rs. 699 SFIVA Men's Cotton Socksfrom Rs. 1,199 SFIVA Women's Cotton Socksfrom Rs. 1,199 SFIVA The Essentials Kitfrom Rs. 4,499 SFIVA The Gentleman's Reservefrom Rs. 8,299 SFIVA His & Hers Socks Setfrom Rs. 2,199
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SFIVA™ — a Dubai house Cash on delivery nationwide Free delivery on card orders Wholesale & bulk supply Dropship SFIVA from your own store 14-day returns Real people on WhatsApp
The SFIVA ecosystem

Six houses. One standard.

Shop what is live today, and see what arrives next — SFIVA launches something new every few days.

Herbal & Organic Available now Herbal & Organic Cold-pressed botanicals, made in Dubai. Hair careHerbal skin careBody & massage oils Shop now Garments & Innerwear Available now Garments & Innerwear Pure cotton essentials, finished like couture. Men's innerwearSocksGift sets & bundlesWomen's innerwear Shop now Foods & FMCG Launching next Foods & FMCG Heritage recipes, sealed with care. Murabba & preservesPantry essentials Preview the house Baby Care Launching next Baby Care The mildest botanicals, for the smallest skin. Lotions, oils & creamsDiapers & wipes Preview the house Cosmetics & Beauty Coming soon Cosmetics & Beauty Clean colour and herbal skincare. SkincareMakeupFragrance Preview the house Home & Hygiene Coming soon Home & Hygiene Soft essentials from our own production. Tissues & towels Preview the house
Available now

Launched & ready to ship

Shop everything
SFIVA Organic Hair Oil Bestseller SFIVA™ Organic Hair Oil Cold-pressed onion, kalonji & coconut. 7 botanicals, no mineral oil. from Rs. 2,299 Rs. 2,999 Shop the oil SFIVA Pure Cotton Vest New SFIVA™ Pure Cotton Vest The banyan, perfected: 100% combed-cotton rib-knit that breathes through Pakistan's summer. 2 colours from Rs. 799 Rs. 999 Choose options SFIVA Pure Cotton Underwear New SFIVA™ Pure Cotton Underwear Briefs or trunks in soft stretch cotton, with the SFIVA gold-woven waistband. 2 colours from Rs. 699 Rs. 899 Choose options SFIVA Men's Cotton Socks New SFIVA™ Men's Cotton Socks Three designs — classic rib, SF monogram and cushioned ankle — in soft combed cotton. 4 designs from Rs. 1,199 Rs. 1,497 Choose options SFIVA Women's Cotton Socks New SFIVA™ Women's Cotton Socks Blush rib, botanical jacquard and invisible no-show — soft cotton in three designs. 4 designs from Rs. 1,199 Rs. 1,497 Choose options
Gift sets & value bundles

Curated, boxed, better value

SFIVA The Essentials KitGift set SFIVA The Essentials Kit3 vests, 3 briefs or trunks and 3 pairs of socks in the SFIVA magnetic gift box. Rs. 4,499 Rs. 4,997 Save Rs. 498 SFIVA The Gentleman's ReserveBest value SFIVA The Gentleman's ReserveSix of everything: 6 vests, 6 underwear, 6 pairs of socks — a full wardrobe refresh. Rs. 8,299 Rs. 9,197 Save Rs. 898 SFIVA His & Hers Socks SetCouples SFIVA His & Hers Socks Set3 pairs of men's and 3 pairs of women's socks — made to be shared. Rs. 2,199 Rs. 2,398 Save Rs. 199
The launch calendar

The next drop

A new SFIVA product, pack or house every 5 days. Be first in line.

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SFIVA Aam ka Murabba — Launching next Launching next SFIVA Aam ka Murabba The mango preserve of Pakistani kitchens — whole raw-mango pieces in saffron-kissed syrup. Preview
SFIVA Organic Baby Care — Launching next Launching next SFIVA Organic Baby Care Baby lotion, baby oil and baby cream with chamomile, calendula and oat.
SFIVA Baby Diapers — Coming soon Coming soon SFIVA Baby Diapers Ultra-soft, breathable, plant-based diapers for sensitive skin.
SFIVA Herbal Skin & Beauty — Coming soon Coming soon SFIVA Herbal Skin & Beauty Face serums, creams, herbal body oils and clean colour.
SFIVA Tissues & Towels — Coming soon Coming soon SFIVA Tissues & Towels Soft facial tissues and kitchen towels from our own production.
An FMCG house — and a partner

Grow with SFIVA

Stock SFIVA in your shop at wholesale prices, sell it from your own website with no inventory, or earn commission sharing the brand you love. We pack, ship and collect cash on delivery.

Become a partner
Wholesale & B2BUp to 25%+ off retail for shops, pharmacies & distributors DropshippingImport our listings, set your price — we deliver, you keep the profit Ambassadors10% commission with your own discount code
Seen on SFIVA

Real rooms. Real rituals.

Follow @sfivallc
The vest that sold out his drawer The Eid gift Abbu actually wears Three designs. One favourite drawer. Inside the SFIVA box
What customers say

Trusted by the people who buy it

Every review here was written by a real customer. We publish the critical ones too.

Secure card checkout by Stripe Pay cash at your door 14-day returns SFIVA GENERAL TRADING L.L.C-FZ
The SFIVA Journal

Read, learn, live well

All stories
Hair & herbal careOnion Hair Oil Price in Pakistan: What You Are Really Paying ForOnion hair oil in Pakistan ranges from Rs. 400 to over Rs. 2,000. Here is how to tell a real cold-pressed blend from mineral oil with an onion label. Hair & herbal careHow to Use Onion Hair Oil: The Four-Minute RoutineA step-by-step onion hair oil routine — how much to use, how long to leave it, how often, and how to wash it out without stripping your hair. Hair & herbal careKalonji Oil for Hair: What Black Seed Brings to a Hair OilKalonji (black seed, Nigella sativa) has been used across Pakistan for generations. Here is what it contributes to a hair oil blend and how to use it.
The SFIVA Circle

Everyday life, made luxurious

Launch alerts, members-only offers and first access to every new house. One email when it matters.