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Shop the House of SFIVA

Every house under one roof — what is live today, and everything arriving next.

Available now 15

SFIVA Organic Hair Oil Bestseller SFIVA™ Organic Hair Oil Cold-pressed onion, kalonji & coconut. 7 botanicals, no mineral oil. from Rs. 2,299 Rs. 2,999 Shop the oil SFIVA Pure Cotton Vest New SFIVA™ Pure Cotton Vest The banyan, perfected: 100% combed-cotton rib-knit that breathes through Pakistan's summer. 2 colours from Rs. 999 Rs. 1,199 Choose options SFIVA Pure Cotton Underwear New SFIVA™ Pure Cotton Underwear Briefs or trunks in soft stretch cotton, with the SFIVA gold-woven waistband. 2 colours from Rs. 899 Rs. 1,099 Choose options SFIVA Men's Cotton Socks New SFIVA™ Men's Cotton Socks Three designs — classic rib, SF monogram and cushioned ankle — in soft combed cotton. 4 designs from Rs. 999 Rs. 1,098 Choose options SFIVA Women's Cotton Socks New SFIVA™ Women's Cotton Socks Blush rib, botanical jacquard and invisible no-show — soft cotton in three designs. 4 designs from Rs. 999 Rs. 1,098 Choose options SFIVA The Starter Set Try it all SFIVA™ The Starter Set 1 vest, 1 brief or trunk and 3 pairs of socks — meet SFIVA garments for less. from Rs. 2,799 Rs. 3,197 Choose options SFIVA The Essentials Kit Gift set SFIVA™ The Essentials Kit 3 vests, 3 briefs or trunks and 3 pairs of socks in the SFIVA magnetic gift box. from Rs. 4,999 Rs. 5,497 Choose options SFIVA The Gentleman's Reserve Best value SFIVA™ The Gentleman's Reserve Six of everything: 6 vests, 6 underwear, 6 pairs of socks — a full wardrobe refresh. from Rs. 8,999 Rs. 9,797 Choose options SFIVA The Family Box For the family SFIVA™ The Family Box 2 vests, 2 underwear, 3 pairs of men's and 3 pairs of women's socks — the whole family, one box. from Rs. 5,799 Rs. 6,394 Choose options SFIVA His & Hers Socks Set Couples SFIVA™ His & Hers Socks Set 3 pairs of men's and 3 pairs of women's socks — made to be shared. from Rs. 2,399 Rs. 2,598 Choose options SFIVA The Office Week Set Workweek SFIVA™ The Office Week Set 6 vests and 6 pairs of socks — a fresh set for every working day. from Rs. 5,799 Rs. 6,298 Choose options SFIVA Aam ka Murabba New SFIVA™ Aam ka Murabba The mango preserve of Pakistani kitchens — whole raw-mango pieces slow-cooked in saffron and cardamom syrup. from Rs. 1,450 Rs. 1,650 Choose options SFIVA The Eid Welcome Hamper For visits SFIVA™ The Eid Welcome Hamper Two jars of Aam ka Murabba and the Herbal Radiance Cream — the gift to carry to every Eid visit. from Rs. 4,899 Rs. 5,399 Choose options SFIVA Herbal Radiance Cream New SFIVA™ Herbal Radiance Cream A whipped daily face cream with aloe vera and niacinamide, for skin that looks rested, even and softly luminous. from Rs. 2,499 Rs. 2,999 Choose options SFIVA Her Radiance Gift Gift for her SFIVA™ Her Radiance Gift The Herbal Radiance Cream with three pairs of women's cotton socks — a gift that feels considered. from Rs. 3,499 Rs. 3,798 Choose options
The launch calendar

Coming next

SFIVA Organic Baby Care Launching nextSFIVA Organic Baby CareBaby lotion, baby oil and baby cream with chamomile, calendula and oat.
SFIVA Baby Diapers Coming soonSFIVA Baby DiapersUltra-soft, breathable, plant-based diapers for sensitive skin.
SFIVA Herbal Face Serum Launching nextSFIVA Herbal Face SerumSaffron and bakuchiol in a light amber serum, 30 ml — the evening companion to the Radiance Cream.
SFIVA Herbal Shampoo Coming soonSFIVA Herbal ShampooA gentle herbal shampoo with onion and kalonji — the botanicals of our hair oil — for a clean, soft scalp. 250 ml.
SFIVA Herbal Conditioner Coming soonSFIVA Herbal ConditionerAloe vera and coconut in a light conditioner that detangles and softens without weighing hair down. 200 ml.
SFIVA Hair & Scalp Serum Coming soonSFIVA Hair & Scalp SerumA lightweight leave-on serum with rosemary and onion, for the scalp and fine, thinning-looking hair. 50 ml.
SFIVA Herbal Body Oil Coming soonSFIVA Herbal Body OilKalonji and sweet almond, 100 ml — a warm, silky oil for after the bath.
SFIVA Herbal Beard Oil Coming soonSFIVA Herbal Beard OilCold-pressed oils with cedar and rosemary for a soft, well-kept beard.
SFIVA Oud Attar Coming soonSFIVA Oud AttarAged oud and rose, hand-blended in Dubai, in a crystal attar bottle.
SFIVA Cold-Pressed Canola Oil Coming soonSFIVA Cold-Pressed Canola OilPressed cold from canola seed — light, clean-tasting and made for everyday cooking. 1 litre.
SFIVA Cold-Pressed Mustard Oil Coming soonSFIVA Cold-Pressed Mustard OilDesi sarson ka tail, pressed cold for its true flavour — for tarka, achar and saag. 1 litre.
SFIVA Sidr Honey Coming soonSFIVA Sidr HoneyRich, dark sidr honey in a hexagonal glass jar — pure, from the source.
SFIVA Kids' Cotton Socks Coming soonSFIVA Kids' Cotton SocksSoft pastel cotton socks with stars, whales and rainbows.
SFIVA Cotton Loungewear Set Coming soonSFIVA Cotton Loungewear SetA piped cotton pyjama set in champagne, boxed for gifting.
SFIVA Egyptian Cotton Towels Coming soonSFIVA Egyptian Cotton TowelsPlush hotel-grade towels with an embroidered gold monogram.
SFIVA Tissues & Towels Coming soonSFIVA Tissues & TowelsSoft facial tissues and kitchen towels from our own production.

All houses

Herbal & Organic Available nowHerbal & OrganicCold-pressed botanicals, made in Dubai. Garments & Innerwear Available nowGarments & InnerwearPure cotton essentials, finished like couture. Foods & FMCG Available nowFoods & FMCGHeritage recipes, sealed with care. Fragrance & Oud Coming soonFragrance & OudAttar, oud and bakhoor, composed in Dubai. Baby Care Launching nextBaby CareThe mildest botanicals, for the smallest skin. Cosmetics & Beauty Available nowCosmetics & BeautyHerbal skincare, composed in Dubai. Home & Living Coming soonHome & LivingFive-star comfort for everyday homes.